Communication is single handedly one of the most important aspects of life. And video marketing is the most effective way to market online and that is not even debatable. In the digital age people's attention spans are way shorter now than they've ever been. Getting attention and holding it by making an impact is the ultimate challenge of the day.
There are two types of ways to do video.
- 1. Live
- 2. Pre-recorded
On this page we're not really dealing with pre-recorded content. We are dealing with going live. Professional marketing is all about professional branding. Going live gives people confidence that you're not just hiding behind your computer and confirms to them that you are actually a real person. In addition to knowing what you're talking about and how to present the information. It is important that when you go live you have professional looking overlays.
Canva is a great place to create your overlays. But you also need a way to get your overlays into your live broadcast. I will share both free and paid options.